英國新特蘭大學商業及市場學榮譽學士學位BA (Hons) Business & Marketing (Final Year Top-up Degree)

Established in 1901, with over 19,000 students worldwide. The University of Sunderland is an innovative, forward-thinking university with high standards of teaching, research and support that sits at the heart of one of the UK’s most up and coming cities.The university has strong links with industry and businesses and works closely with some of the world’s leading companies. We’re internationally known for the quality of our teaching and research. And we’re proud to be recognised as being one of the UK’s top providers of transnational education. Testament to our growing reputation, the university was the highest climber in The Guardian League Tables this year, rising 30 places.

Programme Objective

This Bachelor’s Degree (Honours) in Business & Marketing programme is for people who want to top up an Higher National Diploma (or similar) to a full bachelor’s honours degree. You will study specialist modules that cover marketing strategy, e-marketing strategy, consumer psychology and strategic integrated marketing communications.

You will also undertake broader-based modules that develop skills in project management and strategic management. These modules will equip you with fresh approaches to practical work-based issues.

Course Title

BA (Hons) Business & Marketing (Final Year Top-up Degree) (NCR# 252745)

Mode of Study

Stage 1: 100% online Learning
Stage 2 : Face to face

Assessment Method

All Assignments

Pathway

2 Stages

Awarded by

University of Sunderland

Programme Modules

Stage 1
QUALIFI Level 4 Diploma in Business Management

  • Communications in Organisations
  • Leadership and the Organisation
  • Financial Awareness
  • Managing Change
  • Business Operations
  • Developing Teams


QUALIFI Level 5 Diploma in Business Management

  • Responding to the Changing Business Environment
  • Effective Decision Making
  • Business Development
  • Business Models and Growing Organization
  • Customer Management
  • Risk Management and Organization

Stage 2
BA (Hons) Business and Management (Year 3 / Final Year)

  • Strategic Management (20 credits)
  • Managing Projects (20 credits)
  • Marketing Strategy (20 credits)
  • E-Marketing Strategy (20 credits)
  • Consumer Psychology (20 credits)
  • Strategic Integrated Marketing Communications (20 credits)

Progression Pathway

Entry Requirements

Stage 1
HKCEE / HKALE or HKCEE with at least 2 year’s work experience

Stage 2

  • Holder of a Higher National Diploma (HND) in Business (Marketing); OR
  • Applicants who are holders of Higher Diploma/Associate Degree in Business / Marketing or equivalent are considered on a case by case basis; AND
  • English proficiency of IELTS 6.0; GCSE Grade C or equivalent.
  • Other students without the above qualification are considered on a case by case basis or can enter the final year top-up programme via HND pathways.

Candidates whose first language is English or whose previous verified qualification was taught and assessed in English are exempted from the aforementioned English Language requirement.