{"id":2200,"date":"2021-02-13T17:25:00","date_gmt":"2021-02-13T09:25:00","guid":{"rendered":"https:\/\/pioneeredu.com.hk\/?p=2200"},"modified":"2023-10-09T02:20:31","modified_gmt":"2023-10-08T18:20:31","slug":"strategic-marketing","status":"publish","type":"post","link":"https:\/\/pioneeredu.com.hk\/en\/strategic-marketing\/","title":{"rendered":"MSc in Strategic Marketing &#8211; complete within 1 year"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2200\" class=\"elementor elementor-2200\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-542230c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"542230c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-346b9215\" data-id=\"346b9215\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34a9ee31 elementor-widget elementor-widget-text-editor\" data-id=\"34a9ee31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pioneeredu.com.hk\/en\/strategic-marketing\/#Programme_Overview\" >Programme\u00a0Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pioneeredu.com.hk\/en\/strategic-marketing\/#Course_Title\" >Course Title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pioneeredu.com.hk\/en\/strategic-marketing\/#Mode_of_Study\" >Mode of Study<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pioneeredu.com.hk\/en\/strategic-marketing\/#Assessment_Method\" >Assessment Method<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pioneeredu.com.hk\/en\/strategic-marketing\/#Duration\" >Duration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pioneeredu.com.hk\/en\/strategic-marketing\/#Awarded_by\" >Awarded by<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pioneeredu.com.hk\/en\/strategic-marketing\/#%E5%A4%A7%E5%AD%B8%E6%8E%92%E5%90%8D\" >Ranking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pioneeredu.com.hk\/en\/strategic-marketing\/#Programme_Modules\" >Programme Modules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pioneeredu.com.hk\/en\/strategic-marketing\/#Progression_Pathway\" >Progression Pathway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pioneeredu.com.hk\/en\/strategic-marketing\/#Entry_Requirements\" >Entry Requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pioneeredu.com.hk\/en\/strategic-marketing\/#%E9%97%9C%E6%96%BC%E6%88%91%E5%80%91\" >About Us<\/a><\/li><\/ul><\/nav><\/div>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u5168\u500b\u8ab2\u7a0b\u4ee5\u7db2\u4e0a\u5b78\u7fd2\u70ba\u4e3b\uff0c\u9996\u5148\u4fee\u8b80OTHM \u7b2c7\u7d1a\u6587\u6191\u8ab2\u7a0b\uff0c\u4e4b\u5f8c\u76f4\u63a5\u9032\u5165\u5927\u5b78MSc in Strategic Marketing Top Up \u5b8c\u6210\u8ab2\u7a0b\u53ca\u7562\u696d\u5f8c\u53ef\u53d6\u5f97MSc in Strategic Marketing\uff0c\u6700\u5feb1\u5e74\u5b8c\u6210\u3002<\/p>\n<\/blockquote>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"programme-overview\"><span class=\"ez-toc-section\" id=\"Programme_Overview\"><\/span>Programme\u00a0Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"course-title\"><span class=\"ez-toc-section\" id=\"Course_Title\"><\/span>Course Title<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p>MSc in Strategic Marketing<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"mode-of-study\"><span class=\"ez-toc-section\" id=\"Mode_of_Study\"><\/span>Mode of Study<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Online Study (Distance Learning)<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"assessment-method\"><span class=\"ez-toc-section\" id=\"Assessment_Method\"><\/span>Assessment Method<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p>All Assignments<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"duration\"><span class=\"ez-toc-section\" id=\"Duration\"><\/span>Duration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p>12 months<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"awarded-by\"><span class=\"ez-toc-section\" id=\"Awarded_by\"><\/span>Awarded by<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p>London Graduate School<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"\u5927\u5b78\u6392\u540d\"><span class=\"ez-toc-section\" id=\"%E5%A4%A7%E5%AD%B8%E6%8E%92%E5%90%8D\"><\/span>Ranking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<p><\/p>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"180\" class=\"wp-image-1993\" src=\"https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-1024x180.jpg\" alt=\"Chichester Strategic Marketing\" srcset=\"https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-1024x180.jpg 1024w, https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-300x53.jpg 300w, https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-768x135.jpg 768w, https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-1536x270.jpg 1536w, https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-2048x360.jpg 2048w, https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-18x3.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<p><\/p>\n<\/div>\n<p><\/p>\n<p><\/p>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"180\" class=\"wp-image-1993\" src=\"https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-1024x180.jpg\" alt=\"Chichester Strategic Marketing\" srcset=\"https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-1024x180.jpg 1024w, https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-300x53.jpg 300w, https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-768x135.jpg 768w, https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-1536x270.jpg 1536w, https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-2048x360.jpg 2048w, https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/02\/chichester-guardian-logo-18x3.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>\u00a0<\/p>\n\n<\/figure>\n<\/div>\n<p><\/p>\n<\/div>\n<p><\/p>\n<p><\/p>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" class=\"wp-image-1898\" src=\"https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/03\/tef-silver-logo.jpg\" alt=\"Chichester Strategic Marketing\" width=\"201\" height=\"74\" srcset=\"https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/03\/tef-silver-logo.jpg 500w, https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/03\/tef-silver-logo-300x111.jpg 300w, https:\/\/pioneeredu.com.hk\/wp-content\/uploads\/2021\/03\/tef-silver-logo-18x7.jpg 18w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/><\/figure>\n<\/div>\n<p><\/p>\n<\/div>\n<p><\/p>\n<\/div>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"programme-modules\"><span class=\"ez-toc-section\" id=\"Programme_Modules\"><\/span>Programme Modules<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p><strong>OTHM Level 7 Diploma in Project Management<\/strong><br \/>\u300bContemporary Issues and Principles of Marketing<br \/>The aim of this unit is to develop learners\u2019 understanding of to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future marketing using marketing principles in different contexts. The learner will also learn marketing<br \/>concepts and theory in a range of contemporary settings from entrepreneurial start-ups, industrial manufacturers and global brands, to develop an actionable marketing plan.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u300bConsumer Behaviour &amp; Market Communications<br \/>This unit aims to develop learners\u2019 understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications. The learners will be able to evaluate how consumer research has been undertaken and develop your intellectual and analytical capabilities vis-\u00e0-vis interpreting cultural and societal trends, parallel to psychological consumer processes, to inform marketing decision-making.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u300bDigital and Social Media Marketing<br \/>This unit aims to develop learners\u2019 a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices \u2013 the internet of things and affiliate networks) and their application within marketing. The module examines the key characteristics of digital and social media, identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module examines the legal and ethical considerations that marketing in a digital world raises.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u300bContemporary Challenges and Strategic Marketing<br \/>The aim of this unit is to develop learners\u2019 understanding of up-to-date knowledge of the business environment, competitive dynamics and know how to integrate marketing strategy into an overall business strategy. The module provides a comprehensive examination of all the major components of marketing strategies marketing and their integration into organisations for continued success in highly competitive markets.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u300bStrategic Brand Management<br \/>This unit aims to develop learners\u2019 understanding of the key principles that underpin managing brands and brand equity. The module enables you devise a strategic approach to branding for product\/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective. The learner will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. the learners will also important issues involved in building strong brands and in maximising the value of existing brands in various industries and sectors.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u300bMarketing Research Project<br \/>The aim of this unit is to develop learners\u2019 research skills including the formulation of research proposals, literature reviews, referencing, data collection, use of interviews and surveys, questionnaire design, statistical analysing using SPSS, qualitative data and methods for drawing conclusions from the analysed data.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>MSc in Strategic Marketing Top Up<\/strong><br \/>\u300bConsultancy Project Report<br \/>The top-up programmes consist of a compulsory single module \u2018Consultancy Project Report\u2019 worth 60 credits. The module provides the opportunity for you to examine an area of particular interest within an appropriate organisational context. The module is designed to make a major contribution to your professional and intellectual development, through enabling you to demonstrate your capacity for sustained independent thought, learning and critical reflection.<br \/>The purpose of this programme is to deliver a practical and realistic solution to a business-related strategic challenge, which in turn is supported by appropriate reference to theoretical and conceptual analysis. You will evidence this by producing a \u2018Consultancy Project Report\u2019 of 12,000 words.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"progression-pathway\"><span class=\"ez-toc-section\" id=\"Progression_Pathway\"><\/span>Progression Pathway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"entry-requirements\"><span class=\"ez-toc-section\" id=\"Entry_Requirements\"><\/span>Entry Requirements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p>To apply for this course, you need to possess the\u00a0OTHM Level 7 Diploma in Strategic Marketing \u00a0(120 credits) qualification, you must also have a minimum of 2 years\u2019 work experience at graduate level, in either a managerial or professional capacity which may include voluntary work, placements, internships, project management etc. If you would like to know further, please feel free to\u00a0<a href=\"https:\/\/pioneeredu.com.hk\/en\/%e8%81%af%e7%b5%a1%e6%88%91%e5%80%91\/\">contact us<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"\u95dc\u65bc\u6211\u5011\"><span class=\"ez-toc-section\" id=\"%E9%97%9C%E6%96%BC%E6%88%91%E5%80%91\"><\/span>About Us<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Pioneer Education provides a professional online learning platform for individuals who are interested in continuing their education. You can access online courses anytime and anywhere, including diploma programs, bachelor's degrees, master's degrees, and doctoral degrees.<\/p>\n<p><\/p>\n<p><\/p>\n<p>We offer a series of online learning courses in the fields of business management, marketing, human resources, risk management, project management, logistics management, international business law, accounting and finance, and information technology. We are committed to developing more higher education and professional courses to meet the needs of society. If you have any questions regarding the mentioned courses, please feel free to contact our course advisors at +85234899627.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u5168\u500b\u8ab2\u7a0b\u4ee5\u7db2\u4e0a\u5b78\u7fd2\u70ba\u4e3b\uff0c\u9996\u5148\u4fee\u8b80OTHM \u7b2c7\u7d1a\u6587\u6191\u8ab2\u7a0b\uff0c\u4e4b\u5f8c\u76f4\u63a5\u9032\u5165\u5927\u5b78MSc in Strategic M &#8230; <a title=\"MSc in Strategic Marketing &#8211; complete within 1 year\" class=\"read-more\" href=\"https:\/\/pioneeredu.com.hk\/en\/strategic-marketing\/\" aria-label=\"Read more about MSc in Strategic Marketing &#8211; complete within 1 year\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2200","post","type-post","status-publish","format-standard","hentry","category-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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