全個課程以網上學習為主，首先修讀OTHM 第7級文憑課程，之後直接進入大學MSc in Strategic Marketing Top Up 完成課程及畢業後可取得MSc in Strategic Marketing，最快1年完成。
MSc in Strategic Marketing
Mode of Study
Online Study (Distance Learning)
London Graduate School
OTHM Level 7 Diploma in Project Management
》Contemporary Issues and Principles of Marketing
The aim of this unit is to develop learners’ understanding of to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future marketing using marketing principles in different contexts. The learner will also learn marketing
concepts and theory in a range of contemporary settings from entrepreneurial start-ups, industrial manufacturers and global brands, to develop an actionable marketing plan.
》Consumer Behaviour & Market Communications
This unit aims to develop learners’ understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications. The learners will be able to evaluate how consumer research has been undertaken and develop your intellectual and analytical capabilities vis-à-vis interpreting cultural and societal trends, parallel to psychological consumer processes, to inform marketing decision-making.
》Digital and Social Media Marketing
This unit aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing. The module examines the key characteristics of digital and social media, identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module examines the legal and ethical considerations that marketing in a digital world raises.
》Contemporary Challenges and Strategic Marketing
The aim of this unit is to develop learners’ understanding of up-to-date knowledge of the business environment, competitive dynamics and know how to integrate marketing strategy into an overall business strategy. The module provides a comprehensive examination of all the major components of marketing strategies marketing and their integration into organisations for continued success in highly competitive markets.
》Strategic Brand Management
This unit aims to develop learners’ understanding of the key principles that underpin managing brands and brand equity. The module enables you devise a strategic approach to branding for product/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective. The learner will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. the learners will also important issues involved in building strong brands and in maximising the value of existing brands in various industries and sectors.
》Marketing Research Project
The aim of this unit is to develop learners’ research skills including the formulation of research proposals, literature reviews, referencing, data collection, use of interviews and surveys, questionnaire design, statistical analysing using SPSS, qualitative data and methods for drawing conclusions from the analysed data.
MSc in Strategic Marketing Top Up
》Consultancy Project Report
The top-up programmes consist of a compulsory single module ‘Consultancy Project Report’ worth 60 credits. The module provides the opportunity for you to examine an area of particular interest within an appropriate organisational context. The module is designed to make a major contribution to your professional and intellectual development, through enabling you to demonstrate your capacity for sustained independent thought, learning and critical reflection.
The purpose of this programme is to deliver a practical and realistic solution to a business-related strategic challenge, which in turn is supported by appropriate reference to theoretical and conceptual analysis. You will evidence this by producing a ‘Consultancy Project Report’ of 12,000 words.
To apply for this course, you need to possess the OTHM Level 7 Diploma in Strategic Marketing (120 credits) qualification, you must also have a minimum of 2 years’ work experience at graduate level, in either a managerial or professional capacity which may include voluntary work, placements, internships, project management etc. If you would like to know further, please feel free to contact us.
藍駿教育 Pioneer Education 為有意繼續學習的人仕提供一個專業的網上學習平台，你可以隨時隨地通過網上學習課程: 包括有文憑、學士學、碩士學位及博士學位。